This is how EVERYONE should be doing video. I’ve been saying for years now that what makes a great corporate video is a great story and man have GE nailed it !
I think this video encapsulates how everyone should be thinking about their business, if you are a part of a business, you are part of something more. The amount of people who don’t realise what they have right in front of them is unbelievable and I think this is the future for online video.
This video is feel good, it’s epic, it has great story, acts as a sales, recruitment and presentation piece, and it’s less than 3 minutes long.
If you’re part of a business, or trying to market a company, this is what you should be thinking about !